• Categories:Industry Information
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• Time of issue:2014-07-18 13:49
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(Summary description) In 2014, the marketing of home lighting is no longer limited to just the components of lighting. Looking at the lighting market in recent years, the competition of home lighting is mainly focused on efficacy, shape, technology and application of new technologies, material changes, etc. Aspects; and the consumer demand of the lighting market also presents nine major trends according to the above-mentioned aspects. Trend 1: Advocating nature Catering to people's psychology of returning to simplicity and advocating nature, according to the survey, 30% of the lighting adopts natural design, such as plum blossom wall lamps, fishtail table lamps, peach lamps, horses and other small animal lamps. Wooden art sculptures are no less than real handicrafts. The materials of the lampshade are widely used in paper, wood, and yarn. The outside is engraved with patterns such as Chang'e flying to the moon and fairies descending to the world. Art and practicality are combined. Trend 2: Functional Segmentation People are no longer satisfied with the lighting function of lamps, and lamps suitable for various use requirements have emerged. New products such as student lamps, writing lamps, emergency lamps, fluorescent lamps, sunset lamps, dinner lamps, and floor lamps of different heights emerge one after another. Trend 3: Luxurious styling The decorative lamps of high-end office buildings, luxury hotels, restaurants and other public facilities are becoming more luxurious and high-end. The magnificent high-end chandeliers, the charming crystal table lamps, the elegant white lotus lamps, the cold-looking lamps and the mirror lamps add some interest to people's lives. Trend 4: Multifunctional For example, there is a radio lamp, a table lamp with a music box, and a bedside lamp that doubles as a photosensitive telephone automatic control lamp. When the phone is answered at night, the lamp can be automatically turned on, and it can be automatically turned off after a delay of about 50 seconds after the call is hung up. And during the day to answer, call, the lights will not light. This multi-functional lamp is very in line with the current consumer fashion. Trend 5: High-tech Because electronic technology is widely used in the manufacture of lamps, there are many third-generation lighting lamps with adjustable brightness to adapt to different voltages. Lamps with functions of protecting eyesight, such as non-stroboscopic lamps, three-wavelength chromatographic adjustable lamps, and emitting far-infrared red lamps, have also entered the market. Trend 6: Energy saving Energy-saving lamps are very popular with consumers. For example, the longevity energy-saving lamp adopts 3LED core electricity, and the brightness can be selected according to the needs. At the same time, the widespread adoption of new energy-saving light bulbs has also become the technical mainstream of lighting products. Trend 7: Environmental protection Environmental protection is a new topic of lighting production technology, which shows that people attach great importance to the living environment of the living room. Relevant people believe that this is the main development direction of home lighting in the future. The deodorant mosquito repellent lamp produced by a company in Beijing adopts the pure natural biological enzyme decomposing poisonous odor technology, which can not only keep the air in the room, bathroom and kitchen fresh, but also combine with the artistic style full of fun to become the new favorite of lamps and households. . Trend 8: Rich colors Nowadays, the lighting market is synchronized with the colorful life, and more "colorful" coats are worn, such as maple leaf red, natural blue, coral yellow, water grass green, etc. The colors are elegant and warm. Trend 9: Combination use Nine major trends in the reform of home lighting fixtures Combining lighting fixtures with daily necessities is also a daily fashion, such as ceiling fan lights, round mirror lights, flashlight yellow lights, etc. Nowadays, the competition in the lighting market is becoming more and more intense, and the competition mode is no longer single. In the diversified competitive fields, products need to be continuously improved and innovated to meet the diverse needs of consumers. Focus on the core point of quality, so as to make steady progress in the current situation of the fiercely competitive market.