• Categories:Industry Information
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• Time of issue:2019-11-22 09:46
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(Summary description) 　　This year, some gas station lamps are being replaced by LED gas station lamps, because its appearance can reduce the occurrence of some safety accidents, so what are its characteristics compared to ordinary lamps? Its future development direction is What is it like? Below, I will give you a brief introduction. 　　 Advantages of LED gas station lights: 1. Special LED light distribution design, control glare and shadow, improve the driver's visual adaptability. 2. Excellent explosion-proof performance, suitable for use in gas stations, oil refineries, etc. 3. The shell is made of high-quality aluminum material, tempered glass cover, optimized structural design, well sealed, with super shock and impact resistance. 4. The enclosure protection grade reaches IP65, and the waterproof and dustproof performance is good. 5. Taiwan's MEAN WELL power supply, over-current, over-voltage, short-circuit and other protection functions, stable performance, international general voltage. 6. American CREE LED, LM80 test, the light efficiency is as high as 110lm/W, which is more than 70% energy saving than traditional lamps. 7. The installation is convenient, the surface is treated with anti-corrosion technology, and the service life is more than 50,000 hours. 8. The product has passed CE/FCC/ROHS/CCC/explosion-proof certification. 　　 The future development of LED gas station lights: With the further development of outdoor small-pitch products, gas stations will be a promising market for the LED display industry. From the perspective of the media value of gas stations, gas stations have unique media advantages. First of all, gas stations have a wide coverage, a large audience, and are in the process of continuous growth. According to the survey data, about 3.39 billion vehicles entered the gas station in the whole year. Based on an average of 2 people per vehicle, the annual audience of the gas station reached 6.78 billion, that is, 18.575 million people per day. Secondly, the main audience of gas stations are car owners with relatively high average income, and the audience of gas stations are adults, which is the most mainstream consumer group, especially for automobiles, cosmetics, electronic products, financial insurance and other consumption. The demand is strong, so for advertisers of these categories, gas station media has certain marketing value; Thirdly, consumers of gas station media have sufficient media contact time, and the estimated advertising arrival rate is high. The survey data shows that the average refueling frequency of car owners is 4.6 days, and the average length of stay at the gas station is 5.3 minutes. When the audience refuels, they have sufficient time to contact the gas station media, which ensures a high advertising arrival rate and degree of contact. . The Gas Station Media Network is the only national media network targeting car drivers and owners, one of the wealthiest groups in China. Through the improvement brought by LED screens, this influential media network will be able to better meet the needs of advertisers and generate more economic value.