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In 2014, the consumer demand in the lighting market showed nine major trends.
Jul 18,2014
In 2014, the marketing of home lighting is no longer limited to just the lighting component. Looking at the lighting market in recent years, the competition for home lighting fixtures mainly focuses on efficiency, design, craftsmanship, the application of new technologies, and material innovations; the consumer demand in the lighting market also presents nine major trends based on these aspects.
Trend 1: Embracing Nature
To cater to people's desire for simplicity and a return to nature, surveys show that 30% of lighting fixtures adopt natural design elements, such as plum blossom wall lamps, fish tail table lamps, peach-shaped lamps, and various small animal-shaped lamps made from wood, which are comparable to real artworks. The materials for lampshades widely use paper, wood, and fabric, with patterns carved on them depicting Chang'e flying to the moon and fairies descending to earth, combining art and practicality.
Trend 2: Functional Segmentation
People are no longer satisfied with just the lighting function of fixtures; lamps suitable for various usage requirements have emerged. New products such as student lamps, writing lamps, emergency lamps, daylight lamps, twilight lamps, dining lamps, and floor lamps of different heights are continuously being introduced.
Trend 3: Luxurious Design
The decorative lighting fixtures in high-end office buildings, luxury hotels, and restaurants are becoming increasingly luxurious and high-end. Majestic high-end chandeliers, charming crystal table lamps, and elegant white lotus lamps, cold gaze lamps, and mirror lamps add a touch of interest to people's lives.
Trend 4: Multifunctionality
For example, table lamps with built-in radios, table lamps with music boxes, and a bedside lamp that also serves as a light-sensitive phone control lamp, which automatically lights up when receiving a call at night and turns off automatically about 50 seconds after hanging up. During the day, the lamp does not light up when receiving or making calls. Such lamps that integrate multiple functions are very much in line with current consumer trends.
Trend 5: High Technology
With electronic technology widely used in the manufacturing of lighting fixtures, third-generation lighting fixtures that adapt to different voltages and adjustable brightness are increasing. Flicker-free lamps, lamps with three adjustable wavelength spectrums, and lamps that emit far-infrared red light with vision protection functions are also entering the market.
Trend 6: Energy Saving
Energy-saving lamps are very popular among consumers. For example, long-life energy-saving lamps use 3 LED chips and allow users to choose brightness as needed. At the same time, the widespread use of new energy-saving bulbs has become the technological mainstream of lighting products.
Trend 7: Environmental Protection
Environmental protection is a new topic in lighting production technology, reflecting people's emphasis on the living environment. Relevant individuals believe this is the main development direction for future home lighting. A company in Beijing produces deodorizing mosquito-repelling lamps that use pure natural biological enzyme decomposition technology to not only keep the air fresh in living rooms, bathrooms, and kitchens but also combine with artistic designs, becoming a new favorite in lighting and home decor.
Trend 8: Rich Colors
Today, the lighting market synchronizes with the colorful life, donning a "rainbow" exterior with colors like maple leaf red, natural blue, coral yellow, and aquatic green, appearing elegant and warm.
Trend 9: Combination Use
The nine major trends in the transformation of home lighting fixtures also combine lighting with daily necessities, such as ceiling fan lights, round mirror lights, and yellow light flashlights, which are popular in daily fashion.
Today, the competition in the lighting market is becoming increasingly fierce, and the competition methods are no longer singular. In the diverse competitive field, products need continuous improvement and innovation to meet the diverse needs of consumers. Only through constant change and innovation, while also focusing on quality as a core point, can one steadily advance in the fiercely competitive market.
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