Professional LED display products and lighting engineering system integrators
As an important field of commercial lighting, clothing lighting has become more and more mature with industrialization and branding, and its lighting performance has received more and more attention from customers. The lighting has also changed from the original single functional lighting to the value display lighting. The lighting is more artistic and allows customers to enjoy shopping in the light environment created by us. In the high-end clothing display, the appropriate illumination ratio can better reflect the positioning of the product and show the brand value of the product. Highlighting the contrast between light and dark is the key to lighting design. Use accent lighting. All lights are focused on the product, and the ground and passages are not directly illuminated. In terms of color temperature and color rendering, lamps with high color rendering should be used to better display the rich color of the product; the color temperature should be warm, which is consistent with that used in ordinary households.
The brand image focuses on a clothing brand store, with different decoration styles and space layouts, but its brand and product display are always the core and soul of a store. Through the ingenious use of lighting, the most vivid expression of the brand and product in the exquisite space has become the primary factor. Generally, the lighting performance is as follows:
1) Lighting principle: highlight the key points through the contrast and combination of light and dark, cold and warm, light and shadow.
2) Lighting method: Select narrow beam metal halide spotlights, carry out local key lighting for brands, new products, and models, increase their illumination ratio, form a major visual contrast, and make the brand image immediately visible to consumers.
3) Lighting method: For model lighting, three-dimensional illumination is often used. Through the combination of light and shadow, the three-dimensional sense of the model is most perfectly reflected.
1. Elements that must be considered in the lighting design of clothing stores
Auxiliary lighting methods for clothing stores:
Hidden tube light transmission: For example, in the showcase or display wall of footwear stores or men's clothing stores, hidden tubes are often used.
Use its internal transparent background light as auxiliary lighting.
Side illumination: In the window, in order to shape the layering and three-dimensional sense of the space, wall-mounted lamps or embedded lamps are generally used for side illumination auxiliary lighting.
Uplighting: that is, the light is shot from the ground, directly on the model and other products, creating special effects such as weirdness.
Vertical lighting: This is the most commonly used lighting method. Generally speaking, in clothing stores with independent facades, the installation position of lamps should be located in the range of 30-50CM directly above the products. This is more conducive to customer selection and product display. If the deviation is too far away, it is not conducive to the control of glare.
Overall and local illuminance coefficient reference table:
|store type||Overall illumination||local illumination||Accent lighting illuminance ratio|
|word description||Numerical value||word description||Numerical value||word description||Numerical value|
|international luxury||very low||50LX||high||1000LX||higher||1：20|
|International high-end brand||Low||100LX||high||1000LX||high||1：10|
|Domestic high-end brand||generally||300LX||higher||2000LX||generally||1：7|
|Domestic high-end brands||high||500LX||very high||3000LX||Low||1：6|
|Domestic popular brand||very high||600LX||very high||3000LX||lower||1：5|
Illumination reference table for each functional area:
|Area Type/Location||Reference plane and its height||Illuminance standard value (Lx)||UGR||Ra|
|window display area||0.75 horizontal plane||800||22||80|
|Image Wall & Cashier||counter top||500||19||80|
|New product & boutique display area||0.75 horizontal plane||500-800||22||80|
|General exhibition area||0.75 horizontal plane||300||19||80|
|Fitting area||0.75 horizontal plane||500||22||80|
2. Lighting design guidance for key functional areas
Different styles of clothing stores have different emphasis on lighting applications, and the functional areas of the same clothing store also have different lighting techniques. Generally, clothing stores can be divided into the following divisions by function: window area, image wall & cashier counter, new product & boutique display area, general display area, fitting area, rest area & aisle, etc.
Window display area
The window is the window and image of the clothing store, and it also represents the grade and taste of the clothing store. If the lighting of the window is well designed, it will have a huge pulling force to attract customers into the store for consumption. According to the survey, excellent window lighting is more likely to attract customers' attention, increase customers' interest in clothing stores, and play a role in gathering popularity and commercial solicitation. The average illuminance of the window should be different from the basic illuminance in the store, which is generally 2-3 times higher than the overall illuminance of the store. Due to the natural light of the street clothing store during the day, the exterior brightness of the window is higher (the illuminance value is about 10000-50000LX) , Therefore, considering the reflection characteristics of glass, the display in the window can be guaranteed to be clearly visible. The illumination during the day must be 2000LX-5000LX, and at night, the illumination can be slightly lower, 500LX-800LX.
Generally speaking, the average illuminance value of shop assistants is not less than 1000LX. The illuminance ratio Emax:v Emin of the window is 5:1, and the ratio can be higher for high-end clothing stores.
Image wall, cashier
The image wall and the cashier are usually a whole. It not only shows the commercial image of the clothing brand, but also has a good guiding function. While reflecting the brand culture and style, it also needs to consider the operational needs of filling out documents and clearing cash. Therefore, this area is usually represented by accent lighting.
The illumination of the image wall is generally controlled at about 1500LX. The cash register can be slightly lower, and it can be controlled at 500LX-800LX. In addition, it is necessary to consider the effective control of glare.
New product and boutique exhibition area
The new product display area is the key point for the store's main products and sales growth. It is also through the boutique to reflect the brand personality and connotation of the clothing brand. Models are generally used to present new styles, materials and color combinations. Therefore, the lighting effect of this area is directly related to the sales performance of the clothing store.
It is recommended to use a light source with an illuminance of about 2000LX and a color rendering index of more than 90 to form a certain light and dark contrast with the surrounding ambient lighting, which can more realistically present the design and texture of the clothing. At the same time, considering the change of the model's position, it is necessary to choose adjustable Angled rail metal halide lamp or small angle (10°) narrow beam high power (70W) ceramic rail metal halide lamp.
General exhibition area
The general display area usually hangs and displays clothing in batches in the form of display racks or platforms or display frames. There are more products displayed in this area. Therefore, the illumination in this area is lower than that in the new product & boutique display area such as models. The specific points of lighting application are as follows:
Generally speaking, the illumination in this area is slightly lower than that of the image wall, and it should be kept uniform, without the need for light and dark contrast. It is recommended to be between 800-1000LX.
The fitting area is a space for consumers to try on and feel the real effect, which also affects the final transaction of the product to a certain extent. Therefore, this area is an important part of the store, and the good lighting effect display can allow customers to calmly appreciate the clothing, observe the matching and wearing effects of clothing, and promote the desire and behavior of customers to buy.
If the fitting mirror is in the fitting room, the illuminance of the fitting room must be 800LX; if the fitting mirror is outside the fitting room, the illuminance of the fitting room shall not be lower than 500LX, and the illuminance of the fitting mirror area should be within 1000LX.
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